課程資訊
課程名稱
創業實務
Entrepreneurship in Practice 
開課學期
104-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
陳彥豪 
課號
GMBA7106 
課程識別碼
749EM1280 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期三3,4(10:20~12:10) 
上課地點
管一402 
備註
本課程以英語授課。
限碩士班以上
總人數上限:25人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1042GMBA7106 
課程簡介影片
 
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課程概述

“The paradox of teaching entrepreneurship is that such a formula necessarily cannot exist;because every innovation is new and unique, no authority can prescribe in concrete terms how to innovative. Indeed, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas." -By Peter Thiel, the founder of PayPal
To create a new business, whether startup a new company or build it in an existed enterprise, is a dynamic progress with many uncertainties. It’s highly related to the entrepreneur for the chance to success. Even it’s hard to taught to teach entrepreneurship, this course will try to teach students attitude of being an entrepreneur through some concept, practices, as well as skills. Learning by doing will be the core spirit of the deliver method.

 

課程目標
This course will try to show the key theories and methods, which is related to the progress of starting up a new business. Students need to develop a new business by practicing those concept taught in the class, step by step. This progress thorough whole class will bring students about the concept, attitude and skills of being a real entrepreneur.
The course consists of four parts:
1. Key theories for starting up a new business: business opportunity identification, product/service design, business model design.
2. Core competences for entrepreneur: teaming, fund raising, presentation skills, negotiation skills, and the mind-set to be a good entrepreneur.
3. Course delivery approach: For getting deeper understanding with those key theories, students need to go through four steps for each key theory: teach, exercise, review, and feedback.
4. Experience sharing: the experience in real world is crucial for an entrepreneur. This course will have two sessions, which will invite guest speakers to sharing their related experience or knowledge. 
課程要求
The students who want to join this class must know the requirement:
1. Students NEED to have the willingness to be an entrepreneur, or you might feel bored in the class.
2. This course emphasizes “action learning”. Students might need to do his/her own works beyond the class.
3. The arrangement of schedule and topics of the course might change according to students’ performance and learning progress. It’s much like “the progress of
entrepreneurship”. Students need to try to cooperate with teacher. The change will be
announced as early as possible.
4. Students need to form a team with 2-4 people, no more than 4, in the beginning of the class. Teacher will help but no guarantee for find a team for you. Student needs to drop this course if he/she can’t join any team. 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
Textbook: “New Venture Creation: Entereneurship for 21st Centry”, Stephen Spinelli, Jr., Robert Adams, McGraw-Hill, 10th Ed., 2016
Reference book: “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, Eric Ries, Crown Business, 2011
 
參考書目
待補 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
2/24  Course Introduction 
第2週
3/02  The nature of Entrepreneurship 
第3週
3/09  Business opportunity identification (I)- theories and methods 
第4週
3/16  Business opportunity identification (II)- review and feedback 
第5週
3/23  Guest speaker (The trend of Internet) 
第6週
3/30  Product/service design (I)- theories and methods 
第7週
4/06  Holiday 
第8週
4/13  Product/service design (II)- review and feedback 
第9週
4/20  Business model design (I)- theories and methods 
第10週
4/27  Business model design (II)- review and feedback 
第11週
5/04  Team and financial planning 
第12週
5/11  Business plan writing 
第13週
5/18  Guest Speaker (Investment banking) 
第14週
5/25  Presentation skills (I)- methods and practice 
第15週
6/01  Presentation skills (II)- review and feedback 
第16週
6/08  Business negotiation  
第17週
6/15  Mental training for an entrepreneur  
第18週
6/22  Final presentation